Here are the awesome people who make up Masterfit.


Steve Cohen


CEO and co-founder of Masterfit Enterprises.  Oversees operations of the Masterfit University Training Centers, the America’s Best Bootfitters organization of top ski bootfitting shops and Masterfit’s insole and bootfitting products lines. Created on-hill boot testing program in 1988 while serving as executive editor of Ski Magazine; has tested boots every year since. Co-authors the boot reviews for Ski and Skiing magazines and their websites and is a senior contributor to Ski.


Jeff Rich


Co-founder of Masterfit Enterprises and Masterfit University and leader of Masterfit’s Product Development team.  Veteran boot tester (he co-founded the on-hill program in 1988) and board-certified Pedorthist. Owner/operator of U.S. Orthotic Center in New York City, a leading pedorthic and footwear modification lab working with athletes, individuals with severe foot ailments and just everyday folks seeking comfort and support. When not skiing or working on boots, he can be found rolling around on his motorized skateboard or leading one of his kids’ scout meetings.


Bob Egeland


Owner/operator of Boulder Orthotics at Neptune Mountaineering in Boulder, CO, AT boot and cycle shoe fitting specialists. A board-certified Pedorthist and national sales manager for Masterfit Enterprises, he also runs the company’s in-shop bootfitter training program for the Rocky Mountain region. When not racing his aging but still prized Porsche 911, he can be found dipping a line in rivers throughout the west.


Mark Elling


Testing boots since 1997, currently manages our entire test ops. Co-authors the boot reviews for Ski and Skiing magazines, our websites and the America’s Best Bootfitters website. Masterfit University Boot Fit Training Centers (MFU) curriculum director and staff manager of the MFU bootfitting workshops in the U.S., Canada, Europe and Australia. Winters as a full-time bootfitter at Gravity Sports at Mt. Bachelor in Bend, OR. Board-certified Pedorthist, author of The All-Mountain Skier: The Way to Expert Skiing, level III PSIA Alpine instructor, on-call guide at Cat Ski Mt. Bailey. When not skiing he can be found windsurfing or surfing anywhere from the Columbia River Gorge, OR to Coolangatta, Australia.