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Briarcliff Manor, NY—Masterfit Enterprises has added protective face masks, face shields and surface disinfectant to its catalog of products during the COVID-19 pandemic, as well as continuing to operate its core footwear insole and fit aid manufacturing, boot fit training, and publishing businesses.

“We were already familiar with the PPE (personal protective equipment) category as consumers since our core customers, bootfitters and ski techs, use it in back shop operations,” said Masterfit CEO Steve Cohen. “We saw a growing nationwide need for PPE within the snowsports and outdoor businesses we usually serve, as well as beyond. And we had the organizational skills and supply chain connections to take on the distribution of these suddenly vital products.”

Masterfit is carrying both Type II surgical style and KN95 respirator masks as well as reusable plastic face shields and hospital-grade disinfectant Vital Oxide.

Businesses that are planning to resume operations can purchase products by clicking the button below.

Masterfit is offering a 10% discount with the coupon code FOMCOVID1910 to all industry members, companies and consumers on the purchase of their first 100 surgical style masks. Businesses that are interested in applying for an account (which permits purchase by PO and extends 30-day dating terms with credit approval) can do so at


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