FEET COMPLETE

We make footwear fit better.

WE IMPROVE YOUR FIT

Masterfit Enterprises is the snowsports industry’s foremost company on boot and shoe fitting. We don’t make footwear, we just help make it fit better. Let us help improve your fit through our innovative products and program solutions.

FEET COMPLETE

We make your footwear fit better.

MEET OUR TEAM

YOUR FOOT COMFORT IS OUR OBSESSION. Meet the team who has decades of experience enhancing the lives of athletes and active enthusiast both on and off the mountain. Being active is our passion and manufacturing foot solutions that help you stay active and live the lifestyle you dream of inspires us to keep innovating and becoming better at what we do, so you always have the best products available.

steve cohen masterfit insoles

Steve Cohen

CEO and Co-Founder, Masterfit Enterprises.

Read More

Steve oversees operations of the Masterfit University Training Centers, the America’s Best Bootfittersorganization of top ski bootfitting shops and Masterfit’s insole and bootfitting products lines. Created on-hill boot testing program in 1988 while serving as executive editor of Ski Magazine; has tested boots every year since. Co-authors the boot reviews for Ski and Skiing magazines and their websites and is a senior contributor to Ski.

steve cohen masterfit insoles

Jeff Rich

Co-Founder, Masterfit Enterprises.

Read More

Co-founder of Masterfit Enterprises and Masterfit University and leader of Masterfit’s Product Development team.  Veteran boot tester (he co-founded the on-hill program in 1988) and board-certified Pedorthist. Owner/operator of U.S. Orthotic Center in New York City, a leading pedorthic and footwear modification lab working with athletes, individuals with severe foot ailments and just everyday folks seeking comfort and support. When not skiing or working on boots, he can be found rolling around on his motorized skateboard or leading one of his kids’ scout meetings.

steve cohen masterfit insoles

Brian Frias

Brand & Tech Manager,
Masterfit Enterprises.

Read More

Brian has worked in the Sporting Goods market, specializing in Winter Sports and Outdoor markets for close to three decades. Over those years he has held many positions and has a well-rounded knowledge of most areas of operations and technology support.

steve cohen masterfit insoles

Mark Elling

Director of Education, Masterfit Enterprises.

Read More

Testing boots since 1997, currently manages our entire test ops. Co-authors the boot reviews for Ski and Skiing magazines, our websites and the America’s Best Bootfitters website. Masterfit University Boot Fit Training Centers (MFU) curriculum director and staff manager of the MFU bootfitting workshops in the U.S., Canada, Europe and Australia. Winters as a full-time bootfitter at Gravity Sports at Mt. Bachelor in Bend, OR. Board-certified Pedorthist, author of The All-Mountain Skier: The Way to Expert Skiing, level III PSIA Alpine instructor, on-call guide at Cat Ski Mt. Bailey. When not skiing he can be found windsurfing or surfing anywhere from the Columbia River Gorge, OR to Coolangatta, Australia.

FEATURED PRODUCTS

Showing all 2 results